Value Creation Through Business Model Innovation : A Case Study of Connect Broadband

Authors

  •   Makhmoor Bashir Assistant Professor, Asian Business School, Sector 125, Noida - 201 303
  •   Rajesh Verma Additional Dean, School of Business, Lovely Professional University, Phagwara - 144 411, Punjab

DOI:

https://doi.org/10.17010/pijom/2017/v10i3/111426

Keywords:

Business Model Innovation

, Competitive Advantage, Connect Broadband

M10

, M15, M19

Paper Submission Date

, January 15, 2016, Paper sent back for Revision, December 15, Paper Acceptance Date, February 24, 2017.

Abstract

This paper attempted to clarify how business model innovation can be a great source of value creation in businesses using a case study on “Connect Broadband,†a data service provider headquartered in Mohali, Punjab, India. Connect Broadband in 2014 became the first company in the history of broadband industry to innovate their existing business model by combining antivirus solutions with data services and as a result, their penetration rate increased by more than 50% and the revenues also saw a huge surge. The company also added 40,000 - 45,000 customers in no time. This business model innovation took the company to the second position in the market with reference to the customer base or market share in Punjab, coming behind Bharat Sanchar Nigam Limited (BSNL), a government owned subsidiary.

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Published

2017-03-01

How to Cite

Bashir, M., & Verma, R. (2017). Value Creation Through Business Model Innovation : A Case Study of Connect Broadband. Prabandhan: Indian Journal of Management, 10(3), 53–60. https://doi.org/10.17010/pijom/2017/v10i3/111426

Issue

Volume 10, Issue 3, March 2017

Section

Strategic Management
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Europe PMC

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