Sultana, Nazia, and Ram Nangunoori. “Ethical Acceptability of Neuromarketing : Relevance, Limits and Limitations”. Prabandhan: Indian Journal of Management 1, no. 1 (October 1, 2008): 31–33. Accessed October 22, 2025. https://www.indianjournalofeconomicsandresearch.com/index.php/pijom/article/view/64654.