Sukhmani, and B. S. Hundal. “Role of Television Advertising and Its Effect on the Living Habits of Rural Consumers”. Prabandhan: Indian Journal of Management 4, no. 2 (February 1, 2011): 39–46. Accessed October 22, 2025. https://www.indianjournalofeconomicsandresearch.com/index.php/pijom/article/view/62096.