Balasundaram, Elamurugan, P. Aranganathan, Krishna Sudhir Annavajjala, R. Sivakumar, Mathiazhagan Arumugam, and A. Vinoth. “A Hybrid Approach for Customer Segmentation and Loyalty Prediction in E-Commerce”. Prabandhan: Indian Journal of Management 17, no. 10 (October 15, 2024): 56–69. Accessed March 17, 2026. https://www.indianjournalofeconomicsandresearch.com/index.php/pijom/article/view/173996.