Radha Kiranmayi, G., and P. Jyothi. “Me and My Brand – A Study on Employee Perspective”. Prabandhan: Indian Journal of Management 10, no. 9 (September 1, 2017): 16–27. Accessed October 22, 2025. https://www.indianjournalofeconomicsandresearch.com/index.php/pijom/article/view/118237.