Bedarkar, Madhura, Deepika Pandita, Ravi Agarwal, and Rupinder Saini. 2016. “Examining the Impact of Organizational Culture on Customer Centricity in Organizations:An Analysis”. Prabandhan: Indian Journal of Management 9 (2):19-28. https://doi.org/10.17010/pijom/2016/v9i2/87229.