SUKHMANI; HUNDAL, B. S. Role of Television Advertising and its Effect on the Living Habits of Rural Consumers. Prabandhan: Indian Journal of Management, [S. l.], v. 4, n. 2, p. 39–46, 2011. DOI: 10.17010/pijom/2011/v4i2/62096. Disponível em: https://www.indianjournalofeconomicsandresearch.com/index.php/pijom/article/view/62096. Acesso em: 22 oct. 2025.