SURESHRAJAN, S. G.; SELVACHANDRA, M. Factor Analysis of Rural Consumers’ Preference Attributes in the Purchase of Cell Phone : An Empirical Analysis. Prabandhan: Indian Journal of Management, [S. l.], v. 4, n. 1, p. 50–52, 2011. DOI: 10.17010/pijom/2011/v4i1/62085. Disponível em: https://www.indianjournalofeconomicsandresearch.com/index.php/pijom/article/view/62085. Acesso em: 22 oct. 2025.