RANJAN, Rajeev Kumar. Rural Marketing: The New Paradigm. Prabandhan: Indian Journal of Management, [S. l.], v. 3, n. 3, p. 41–45, 2010. DOI: 10.17010/pijom/2010/v3i3/61126. Disponível em: https://www.indianjournalofeconomicsandresearch.com/index.php/pijom/article/view/61126. Acesso em: 22 oct. 2025.