AGGARWAL, Priyanka; CHAUHAN, Kavita; CHATURVEDI, Vijit. The Moderating Role of Perceived Risk in Social Media Marketing’s Impact on Customer Engagement, e-WOM, and Online Repurchase Intention in E-Commerce : Integrating ELM and SOR Models. Prabandhan: Indian Journal of Management, [S. l.], v. 18, n. 3, p. 8–29, 2025. DOI: 10.17010/pijom/2025/v18i3/174229. Disponível em: https://www.indianjournalofeconomicsandresearch.com/index.php/pijom/article/view/174229. Acesso em: 21 oct. 2025.