GROVER, Abhay; ARORA, Nilesh. Effect of Parasocial Commitment and Breakup with a Fictional Character on Purchase Intention. Prabandhan: Indian Journal of Management, [S. l.], v. 17, n. 9, p. 8–23, 2024. DOI: 10.17010/pijom/2024/v17i9/173939. Disponível em: https://www.indianjournalofeconomicsandresearch.com/index.php/pijom/article/view/173939. Acesso em: 22 oct. 2025.