MATHUR, Smriti; VISHNOI, Sushant Kr.; BAGGA, Teena; MITTAL, Anand; MITTAL, Arjun. Examining the Impact of Argument Quality and Source Credibility on Consumers’ Behavioral Intention Toward Green Cosmetics : The Moderating Role of Perceived Innovativeness. Prabandhan: Indian Journal of Management, [S. l.], v. 17, n. 3, p. 26–47, 2024. DOI: 10.17010/pijom/2024/v17i3/173364. Disponível em: https://www.indianjournalofeconomicsandresearch.com/index.php/pijom/article/view/173364. Acesso em: 22 oct. 2025.