UBGADE, Pritha Nasery; JOSHI, Sujata. A Review of Brand Anthropomorphism : Analysis of Trends and Research. Prabandhan: Indian Journal of Management, [S. l.], v. 15, n. 10, p. 47–62, 2022. DOI: 10.17010/pijom/2022/v15i10/172408. Disponível em: https://www.indianjournalofeconomicsandresearch.com/index.php/pijom/article/view/172408. Acesso em: 22 oct. 2025.