KHATRI, Sonal; KALE, Shailendrakumar. Social Listening as a Marketing Strategy to Analyze Beyond Consumer Buyology in the OTT Industry : A Research Note. Prabandhan: Indian Journal of Management, [S. l.], v. 15, n. 1, p. 53–58, 2022. DOI: 10.17010/pijom/2022/v15i1/167861. Disponível em: https://www.indianjournalofeconomicsandresearch.com/index.php/pijom/article/view/167861. Acesso em: 22 oct. 2025.