Aggarwal, P., Chauhan, K., & Chaturvedi, V. (2025). The Moderating Role of Perceived Risk in Social Media Marketing’s Impact on Customer Engagement, e-WOM, and Online Repurchase Intention in E-Commerce : Integrating ELM and SOR Models. Prabandhan: Indian Journal of Management, 18(3), 8–29. https://doi.org/10.17010/pijom/2025/v18i3/174229