Bhattacharya, S. and Mishra, B.B. 2016. Cyber Atmospherics and its Impact on E-Retailing Buyer Behavior : A Factor Analysis. Prabandhan: Indian Journal of Management. 9, 4 (Apr. 2016), 30–51. DOI:https://doi.org/10.17010/pijom/2016/v9i4/90770.