[1]
Mathur, S. et al. 2024. Examining the Impact of Argument Quality and Source Credibility on Consumers’ Behavioral Intention Toward Green Cosmetics : The Moderating Role of Perceived Innovativeness. Prabandhan: Indian Journal of Management. 17, 3 (Mar. 2024), 26–47. DOI:https://doi.org/10.17010/pijom/2024/v17i3/173364.