Analysis of Generation Y’s Perceptions on Leadership Factors Affecting Retention in the Beverage Industry

Authors

  •   S. Ramakrishnan Research Scholar, Vels University, Velan Nagar, P.V.Vaithialingam Road, Pallavaram, Chennai-600 117, & *Senior Manager- HR, Parle Agro (P) Ltd. Chennai
  •   K. Maran Professor & Director, Sri Sai Ram Institute of Management Studies, Sri Sai Ram Engineering College, Tambaram, Chennai- 600 044

DOI:

https://doi.org/10.17010/pijom/2016/v9i8/99779

Keywords:

Generation Y

, Beverage Industry, Retention Strategy, Leadership

C92

, J24, M00

Paper Submission Date

, May 10, 2016, Paper sent back for Revision, July 10, Paper Acceptance Date, July 19, 2016.

Abstract

This paper examined the Gen Y's perception on leadership factors, which affected the retention of Gen Y in the beverage industry. A structured questionnaire was used for data collection. Gen Y employees were asked to respond to their perception on retention strategy in their industry focusing on leadership factors with reference to expectation level, present level, and satisfaction level. The data collected were analyzed using statistical tools and exhibited the gaps to improve the retention strategies.

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Published

2016-08-01

How to Cite

Ramakrishnan, S., & Maran, K. (2016). Analysis of Generation Y’s Perceptions on Leadership Factors Affecting Retention in the Beverage Industry. Prabandhan: Indian Journal of Management, 9(8), 41–49. https://doi.org/10.17010/pijom/2016/v9i8/99779

Issue

Volume 9, Issue 8, August 2016

Section

Human Resources Management
Crossref
Scopus
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Europe PMC

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