Impact of Social Media on HR Functions: A Review

Authors

  •   Tejbir Kaur Assistant Professor, School of Commerce & Management Sri Guru Granth Sahib World University, Fatehgarh Sahib - 140 406, Punjab
  •   Sayeeduz Zafar Professor & Chairman - HRM, Dar-Al Uloom University Ministry of Higher Education, Riyadh 133314-7222

DOI:

https://doi.org/10.17010/pijom/2014/v7i3/59279

Keywords:

Social Media

, Talent Management, Employer Branding, Recruitment, Selection

J24

, M12, M15, M50

Paper Submission Date

, September 29, 2013, Paper sent back for Revision, December 16, Paper Acceptance Date, January 20, 2014.

Abstract

Gone are the days when individual meetings were conducted for policy sharing and when HR people used to travel from one location to another, announcing new practices, promotions, and separations, but with the emergence of social media, a single tweet/Facebook update or a post on the Internet-based organization management system serves as a public notice for any type of organizational change, throwing a wrinkle in the corporate communication process. This article tries to explore the impact of social media on various HR functions like talent management, recruitment and selection, performance management, employer branding, and discusses various risks associated with it. This article might be useful for all concerned corporate leaders and managers who want to optimally utilize social media as a tool to implement policies and practices in their organizations.

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How to Cite

Kaur, T., & Zafar, S. (2015). Impact of Social Media on HR Functions: A Review. Prabandhan: Indian Journal of Management, 7(3), 26–34. https://doi.org/10.17010/pijom/2014/v7i3/59279

Issue

Section

Human Resources Management

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